A product studio

We make things from nothing.

A product studio building modern, AI-native websites and platforms for founders and small businesses. And shipping our own apps.

Principal-led. No middle layer.
AI-native. Not bolted on.
Built to ship.
WebsitesPlatformsAI FeaturesiOS AppsProduct Design WebsitesPlatformsAI FeaturesiOS AppsProduct Design
00 / The idea

We don't just build software for clients. We build and launch our own products. That product instinct is what you get when you hire us.

Nihilo · a studio of three

One studio,
two engines.

Client work proves the craft and pays the way. Our own apps carry the upside. Each one makes the other better.

01 / The Studio

Websites & platformsAI-native, built to last

Modern, fast, distinctive sites and platforms for founders and small businesses. Designed like a product, not a template.

  • Marketing sites and landing pages that don't look generated
  • Web platforms, dashboards, and internal tools
  • MVPs taken from idea to live in weeks
  • AI features designed into the build from day one
02 / The Lab

Our own appsshipped under their own names

We design and launch products on our own bet. Each one stands as its own brand, endorsed by Nihilo, ready to grow on its own.

  • Native iOS apps, designed and engineered in-house
  • Each product its own brand: Stowed by Nihilo
  • Structured so a breakout can raise on its own
  • Living proof of how we build for clients

AI, built in.
Not bolted on.

Everyone is gluing a chatbot onto a template. We design intelligence into the product itself. Open one.

/ 01

Conversational interfaces

+

Assistants that actually know your business: trained on your content, wired into your tools, and designed to fit your brand instead of a vendor's chat bubble.

SupportOnboardingLead captureBooking
/ 02

Semantic search

+

Search that understands meaning, not just keywords. Customers and staff find the right answer in one query instead of digging through pages and PDFs.

Knowledge baseCatalogsDocsInternal wikis
/ 03

Agents & automation

+

The repetitive work (routing, triage, follow-ups, data entry) handled in the background with a clear trail, so your team spends time on what matters.

Lead routingTriageWorkflowsNotifications
/ 04

Personalization

+

Experiences that adapt to who's visiting: content, recommendations, and flows that shift in real time to lift conversion without a heavy data team.

RecommendationsDynamic contentSegmentation
/ 05

Generative content

+

Tools baked into your site that draft, summarize, and generate on demand (copy, replies, reports) tuned to your voice and guarded against going off-script.

DraftingSummariesReportsReplies

Things we're building for ourselves.

Nihilo Labs is where the studio bets on its own ideas. Each product ships under its own name and identity, endorsed by Nihilo, so a breakout can grow and raise on its own.

How we work.

No account managers, no hand-offs to junior staff. You work with the people who design and build it.

01

Map

We learn the business and the goal, then decide what's actually worth building, and where AI moves the needle versus where it's noise.

02

Build

Design and engineering in one motion. A distinctive, modern product, tested against real use, not a slide deck.

03

Ship

Live, documented, and yours. We hand over something solid and stay close after launch instead of disappearing.

Three founders. One chain of accountability. The people who design it, sell it, and run delivery are the people you talk to.

Who's behind it.

A studio of three. The one who builds it, and the two who take it to market and keep it running.

SO

Sam Oakes

Co-founder · Design & Engineering

Designs and ships the product. Builds AI and platform systems for regulated industries by day; writes the code on day one of every engagement. ISC2 Certified in Cybersecurity, published on emerging-tech risk, B.S. Cybersecurity. The reason the builds are actually good.

LinkedIn ↗
JI

Jake Ice

Co-founder · Commercial & Operations

Runs commercial strategy, partnerships, and delivery. Brings a strong B2B sales and recruiting background from companies like Northwestern and ALKU, where he worked as a sales specialist and recruiter. Keeps the studio aligned to real outcomes and keeps projects moving.

LinkedIn ↗
IP

Ish Pandhal

Co-founder · Marketing & Sales

Owns marketing and sales. Builds the demand engine and tells the studio's story, taking client work and our own products, like Stowed, from first touch to closed deal. The reason the right people hear about what we build.

LinkedIn ↗
06 / Start

Tell us what
you're building.

No pitch, no pressure. Send us the idea (a site, a platform, an app) and we'll tell you straight if we can build it.

Start a project → sam@nihilosolutions.com